In a market flooded with brands, it is very important for an organization to carve a niche for itself in the minds of consumers, to stand out amidst a crowd of products. Placing a distinct graphical representation of the organization on their products or advertisements helps them distinguish themselves from the rest. This is exactly what logo designing does for the organization.
Logo designing provides the organization with an exclusive symbolic depiction of themselves which they can use publicly. Through the correct incorporation of texts and images, the logo reflects the philosophies of the organization and the nature of its business. It helps brand their business by creating a more specific image for their products, in case the organization deals in manufacturing more than just one product. This helps deliver a better idea of what the product is about, rather than having a generic logo for everything the organization deals with.
Logos are the first impression the consumer has of an organization, and goes on to further brand the business as either reliable or not. Logo designs are often impersonated, heavily drawing inspiration from the leading companies of the specific market. However, as long as the logo helps the organization register themselves well in the consumer’s mind, it is a successful move. Yet, a logo should aim at providing the organization exclusivity. Cheaper versions of a brand with duplicate designs should not impact the brand’s image or turn consumers away.
Tags : branding, designing
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